Diesel does wine?...etc

Ok so maybe I'm having an adult equivalent to a teenage crush on lighter fluid but i'm loving Diesel. I mentioned that they do furniture (with a tie up with egdy Italian furniture company Moroso), lighting (after a hook up with stylish Italian lighting company Foscarini) and textiles (Probably Moroso again) but I felt they were worth a picture... as they are THAT cool. I want a bedroom like that, and a cage light like that.
So anyway, they also do wine from the Diesel Farm. Ok so they don't make the wine (I don't think - though I wouldn't be surprised) but they do the bottle design. Apparently the Diesel Farm represents their 'commitment to originality and innovation, while respecting the history of wine making' - fair enough. They look quality and yet again shows how you can pretty much take a brand anywhere, and if you're good enough (and cool enough) it just seems to work.
Credit to Renzo Rosso (Owner/Genius) and Wilbert Das (Creative Director/Genius).

Diesel Furniture
Diesel Lighting
Diesel Textiles
Diesel Farm

Diesel does hotels?

Diesel - Pelican Hotel

I didn't know this, but edgy fashion giant Diesel also appears to be a bit of a dab hand at interior design as well. Not only does it have it's own furniture, textiles, helmets and tie ups with the likes of FIAT but it also set up Pelican Hotel in Miami Beach in 1994 and it's one of the coolest things I've seen for a while. The quirky brand is already well know for it's bold and quirky instore designs but this is ingenious. It has created a hotel with uber-cool themed rooms from the one left, which looks like a dentist's surgery and surreally named 'With Drill', to a boudoir called 'Best Whorehouse'. The website is bang on as well, there's even a suggested track to listen to as you browse the rooms. Mixing quality style, humour and a talent for fashion and design Diesel's brave and bold....here's to successful living.

http://www.pelicanhotel.com/