That's right - Advertising is the vandalism of the Fortune 500. Or at least that is what one online group, dedicated to 'anti-advertising' says, and I kinda like it.
http://www.youtube.com/watch?v=7Al_2a7uObY
http://www.youtube.com/watch?v=2qaf5ytRnbU&NR=1
Ok so this post was based on a video on YouTube with the title 'We are 500' which I now can't find, which is a shame cos it was ace. Because of that, I've now found loads of other stuff, equally as interesting and on topic, particualrly when I get in one of my 'advertising stifles true creativity' moods....
Here's the link to that online entity dedicated to 'anti-advertising' - makes an interesting read. The Artvertising project looks pretty cool - basicaly swapping ads for art.
http://antiadvertisingagency.com/
Anyway, as people slowly turn off to the thousands of messages which bombard them every single day, advertisers have to find better ways to grab our attention. You could almost say that their improved 'creativity' is testament to our growing lack of interest. At the core of it all is selling products but it's more and more obvious that to do this requires the brand to create conversation by being entertaining and interesting in a more genuine way. Entertainment for entertainments sake, art for arts sake rather than some feigned interest to try and con us all. Consumers are way too savvy, we all see right through attempts to half-heartedly bribe us. Essentially we want to be entertained, brands need to be the entertainment, the interesting things to look at. Only then we'll decide if we want to buy anything thank you.
Sunday, March 7, 2010
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