Diesel does hotels?

Diesel - Pelican Hotel

I didn't know this, but edgy fashion giant Diesel also appears to be a bit of a dab hand at interior design as well. Not only does it have it's own furniture, textiles, helmets and tie ups with the likes of FIAT but it also set up Pelican Hotel in Miami Beach in 1994 and it's one of the coolest things I've seen for a while. The quirky brand is already well know for it's bold and quirky instore designs but this is ingenious. It has created a hotel with uber-cool themed rooms from the one left, which looks like a dentist's surgery and surreally named 'With Drill', to a boudoir called 'Best Whorehouse'. The website is bang on as well, there's even a suggested track to listen to as you browse the rooms. Mixing quality style, humour and a talent for fashion and design Diesel's brave and bold....here's to successful living.

http://www.pelicanhotel.com/